Promptcraft: Guidebook for Generative Media in Creative Work (Realitycraft 1)

Promptcraft is an interactive guide to writing effective prompts for generative media including a wide variety of recently released AI art and algorithmic creative media tools. From Midjourney, DALL-E, Stable Diffusion and the 100+ tools for making images to prompting by text, images and characters for video creation, 3D art, worldbuilding, writing or other media development, this book is a useful starter guide jam-packed with tips, tricks, tools and recipes to improve your promptcraft at home. Over 100 pages of useful tips, tech, tools and exercises to try will give you lots of opportunities to experiment and generate new media for work or play.Use cases for business and work explored in this guidebook include business writing and strategic copy, concept design and early production design, refining ideation and how to get the most out of your ideas through iteration and experimentation. Strategic promptcraft with teams and working groups is explored along with how to move through a workflow from first concepts and ideas through to curation, editing and attribution for publishing.Experimenting and improving in promptcraft a bit like learning how to play jazz or sing in a new language where numbers, emoji, descriptors and measures can all play a role in the surprise outcomes at the end of the inquiry. The results of your exercises and explorations with the interactive exercises in this guidebook will help you use a wide variety of generative media tools in your daily work and creative life.As this field is rapidly changing, this guidebook accompanies a live course on Promptcraft offered regularly by Evo at Realitycraft. Evo has spent the last 25 years building interactive media features, campaigns, stations and networks, platforms, 3D web channels and award-winning media content with world leaders at every level of engagement. In this guidebook Evo works with 10+ generative media tools used to train models, paint and create images, organize and lay out data, annotate and review and shows how the tools of writing great prompts improve how we use a wide variety of creative media tools and software resources.Here's how ChatGPT describes it:"Promptcraft: The Art of Generative Storytelling" by Evo Heyning is a groundbreaking guide to using cutting-edge generative media tools, such as ChatGPT, to craft compelling stories and media. The book explores the language and theory of generative storytelling and provides practical tips and techniques for using these tools to create engaging narratives in various mediums, from novels and short stories to video games and virtual reality experiences. Whether you're a writer, game developer, or media artist, this book is essential reading for anyone interested in the future of storytelling."This book is the first in a series on Realitycraft from Evo Heyning at the Realitycraft design lab in California. Read more